Improve Your SEO Strategy with Google Search Keywords

It’s a big wide web out there, and locking down your search engine optimization (SEO) strategy is an important part of attracting the right audience and customers to your site. That is why we’re committed to providing you with the tools you need to get discovered.

Squarespace is the first CMS to integrate with Google Search Console to help you identify which keywords are driving traffic to your site and understand how you rank in search. These insights, available in the new Google Search Keywords panel within Squarespace Analytics, will help you refine your SEO strategy and optimize your ranking.

Verifying your website with Google Search Console now requires just one click within Squarespace. Once you’ve verified your site, you can access the new Google Search Keywords panel, where you can view your top keywords by total impressions, clicks, click-through rate, and search position. When combined with other metrics within Squarespace Analytics, these additional insights paint a rich picture of your website’s visitors, from how they discover your content to how they engage with it.




The Google Search Keywords panel is available on all plans. For more information on the metrics shown or verifying your website with Google Search Console, take a look at our help guide. As always, our Customer Care Team is available 24/7 to answer any questions you might have.