9 Things You Can Do To Increase Your Online Sales This Holiday Season

The holiday season is a crucial time for your business. When it comes to making the sales you want, this is the time of year to optimize your strategies and get results. With Squarespace’s all-in-one platform, you already have access to some of the most powerful commerce and marketing tools. Here are nine things you can do today to increase your sales this month:

  1. Let your customers easily purchase products on a recurring basis through Squarespace Subscriptions. It has never been easier to build a loyal customer base.

  2. Give your customers the option of Gift Cards. Customers often spend more than the card’s value, and return less when they have full control over what they can buy.

  3. Connect with your customers through Squarespace Email Campaigns. Send impactful emails that match the brand you’ve already built on Squarespace. This is a great way to target your audience with specific messaging, especially around holiday sales and events.

  4. Reach returning and potential customers alike by linking to your products in Shoppable Posts on Instagram. Visually showcase all that your store has to offer.

  5. Understand sales and conversion rates at a glance with Squarespace Analytics. View Sales by Product to learn how each is performing, and view spikes in your site’s visitors through traffic alerts. The more info you have, the more strategic decisions you can make on inventory, merchandising, and marketing.

  6. Create a Promotional Pop-Up to encourage visitors to sign up for your email newsletter, announce a new product, or a share a special holiday discount.

  7. Add an extra incentive with a timely discount code. Create a code to share with certain customers via email or highlight the new prices with an announcement bar that greets visitors as they arrive on your website. Fans of your business will be sure to take advantage of the savings.

  8. Better understand the actions visitors take on your site with Facebook Pixel. With our integration, you can easily track actions including content views, abandoned carts, and purchases, allowing you to better understand your audience, and market smarter during the holiday season.

  9. Once you’ve set up Facebook Pixel, you can create Dynamic Ads that use products you’ve uploaded to Facebook Product Catalog to automatically create and place advertisements. Facebook pulls the parameters you’ve set in Pixel to inform ad placement to help target your audience.

    If you’d like to take advantage of gift cards, Subscriptions, Shopping on Instagram, and even more ways to manage your business, upgrade to a Commerce plan today. And as always, if you need a hand, our Customer Care team is standing by.